BOSS HOLIDAYS

Working alongside the team at Prodigious, we developed a series of polished key visuals and motion assets to capture the festive spirit of the Hugo Boss holiday fragrance campaign. At the heart of the project is a custom procedural animation that seamlessly transforms a glowing crystal holiday motif into the brand's signature bottles. By carefully crafting the interplay of light, reflections, and complex glass refractions, we delivered a rich and elegant visual experience for both digital and physical retail spaces.